[Click here to view the video in this article]
“What’s more offensive, a little girl saying ‘f***’, or the f***ed up and sexist way society barely lifts a finger when men raise their fists?”
After dropping f-bombs for feminism, the pink-clad potty-mouthed princesses are back, and this time they’re fighting domestic violence.
In activist T-shirt maker FCKH8’s follow-up, the ad starts off with the little girls spewing vulgarities before revealing that one in four women are victims of domestic violence.
To drive home the seriousness of this sobering statistic, one of the girls appears with a face made up to look bruised and battered.
The first video was criticised for featuring young girls swearing, and it seems this one won’t be immune to flak either.
Director and video writer Luke Montgomery acknowledged the shock value might ruffle feathers, but said the real disgrace is the high number of women who will be subjected to physical abuse in their lives.
“Society needs to clean up its act. I’d rather see these girls in abuse make-up speaking out today so when they are older maybe less women will have those injuries in real life. In a culture that abuses women daily with things like paying them less than men for the exact same work, is it any surprise that so many men think they can abuse women too?”
Check out the ad below.
[via Adweek, video via FCKH8.com]
“What’s more offensive, a little girl saying ‘f***’, or the f***ed up and sexist way society barely lifts a finger when men raise their fists?”
After dropping f-bombs for feminism, the pink-clad potty-mouthed princesses are back, and this time they’re fighting domestic violence.
In activist T-shirt maker FCKH8’s follow-up, the ad starts off with the little girls spewing vulgarities before revealing that one in four women are victims of domestic violence.
To drive home the seriousness of this sobering statistic, one of the girls appears with a face made up to look bruised and battered.
The first video was criticised for featuring young girls swearing, and it seems this one won’t be immune to flak either.
Director and video writer Luke Montgomery acknowledged the shock value might ruffle feathers, but said the real disgrace is the high number of women who will be subjected to physical abuse in their lives.
“Society needs to clean up its act. I’d rather see these girls in abuse make-up speaking out today so when they are older maybe less women will have those injuries in real life. In a culture that abuses women daily with things like paying them less than men for the exact same work, is it any surprise that so many men think they can abuse women too?”
Check out the ad below.
[via Adweek, video via FCKH8.com]