Today’s daily inspiration comes from the talented people of Menta Picante in Mexico. They bring to us an amazing brand identity concept for an industrial engineering firm.
Working with Solucionar’s multiple engineering services and corporate limitations, Menta needed to simplify the entire company’s brand to project one cohesive identity to the public.
They proceeded to capture that essence of the business by first integrating a sans serif typography without any other elements to minimize distraction. Next, they utilized a palette of monochromatic colors to keep the identity simple. The clean and minimal results are as below.
For another post on Menta’s work, check it out here, or to see more of Menta in action, head over to their Behance site.